{"id":17278,"date":"2022-08-26T06:39:12","date_gmt":"2022-08-26T06:39:12","guid":{"rendered":"https:\/\/ricetvp.com\/?p=17278"},"modified":"2022-09-17T08:38:09","modified_gmt":"2022-09-17T08:38:09","slug":"can-thiet-xay-dung-nhan-hieu-chung-nhan-gao-an-giang","status":"publish","type":"post","link":"https:\/\/ricetvp.com\/en\/can-thiet-xay-dung-nhan-hieu-chung-nhan-gao-an-giang\/","title":{"rendered":"It is necessary to build an An Giang rice certification brand 2022"},"content":{"rendered":"

The rice industry <\/a> in An Giang province in recent years has made many important contributions to the local socio-economic development.<\/h2>\n
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The province's processed rice output reaches nearly 2 million tons\/year, exports about 500,000 tons\/year; but quality standards are not consistent, the volume of rice consumed domestically and exported with brand names is still very small.<\/p>\n

Therefore, it is necessary for the province to develop and implement the certification mark \"An Giang Rice\", to promote brand development and quality to create new breakthroughs to increase production value and export turnover rice industry.<\/p>\n

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\"L\u00faa<\/figure>\n<\/div>\n

Recently, Vietnamese rice participated in the world's best rice exhibitions. The results achieved many good achievements, such as: Loc Troi 1 rice variety of Loc Troi Group - An Giang achieved TOP 3 best rice in the world in 2015; In 2018, Loc Troi 28 rice variety (also known as Thien Vuong rice) won the first prize at the 5th Mainland Rice Trade Conference in China, in this contest, Loc Troi 28 rice of An Giang surpassed rice Thailand's famous Hom Mali\u2026<\/p>\n

However, according to the assessment of the Provincial People's Committee, that success only stops at the single content of the contest and each participating enterprise. The problem of quality management, production organization, and local brand promotion is still limited, leading to the dispersion of many resources in trade promotion and rice consumption market strategy.<\/p>\n

With the motto, take product standards as a measure of management, use and develop An Giang province's rice brand, step by step into a famous rice brand at home and abroad. An Giang identifies An Giang rice as fragrant rice, white grain color, long grain rice as a strategic product for domestic and foreign market segments. The certification mark \"An Giang Rice\" will operate with quality criteria that are continuously improved through inspection, certification... accompanied by appropriate management conditions and use of the An Giang - One site place names have a greater influence on domestic and foreign consumers; On August 4, the Provincial People's Committee issued the plan 507\/KH-UBND to build the certification mark \"An Giang Rice\" to 2025 with a vision to 2030.<\/p>\n

According to Vice Chairman of the Provincial People's Committee Tran Anh Thu, the province aims to build and enhance the image and value of the An Giang rice brand associated with the values \u200b\u200bof history, reputation, varieties and quality characteristics under the image. certification marks; creating a brand name for An Giang rice for domestic and foreign markets, especially high-quality rice products applying high technology and deep-processed rice products, value-added products from applied rice use high technology. At the same time, raising awareness of businesses, organizations and consumers; creating a basis for market development, improving the value, market share and competitiveness of An Giang rice products. Thereby, contributing to raising the income of people in production and business areas, and developing the local economy and society. <\/a><\/p>\n

With that vision, the province is determined by 2025 to build the certification mark \"An Giang rice\" into a sign for consumers in the market to recognize the origin as the key product of An Giang province on the basis of applying safety-oriented processes and standards; processed products arising from key products. An Giang rice products are recognized and loved by consumers at a high rate. At the same time, promoting products bearing the \"An Giang Rice\" certification mark into large supermarkets such as Co.op mart, Mega, Big C, Lotte... Objectives of building An Giang rice products are produced appropriately. according to standards, farming and processing processes, ensuring food hygiene and safety, meeting the requirements and legal regulations for high quality products. Thereby, improving reputation, building prestige and brand for An Giang rice products, expanding consumption markets, contributing to socio-economic development of the province. At the same time, the National Office of Intellectual Property granted a certificate of trademark registration \"An Giang Rice\" (type of certification mark); granted the right to use the certification mark \"An Giang Rice\" to about 10 organizations and individuals with rice products in An Giang province; organize propaganda, popularize and widely publicize the certification mark \"An Giang Rice\" in various appropriate forms. Vision to 2030, the province will continue to promote the construction and development of the certification mark \"An Giang Rice\" as well as products made from An Giang rice products for domestic and international markets.<\/p>\n

For effective implementation, here, the province will organize a logo design contest to choose the logo of the certification brand \"An Giang Rice\"; develop regulations on the use of trademarks; select the appropriate agency to be the owner and manager of the certification mark \"An Giang Rice\". At the same time, submit an application for registration with the National Office of Intellectual Property of the certification mark \"An Giang Rice\" for An Giang rice products and products processed from An Giang rice products on the basis of the results of the design contest. design of the selected logo and the rules for the use of the certification mark. Along with that, will promote propaganda to introduce, promote and enhance the value of products bearing the \"An Giang Rice\" certification brand; introduce branded products at major supermarkets, commercial centers inside and outside the province, system of Bach Hoa Xanh stores, Vinmart... Connecting brand promotion and promoting the value of products products bearing the certification mark \"An Giang Rice\" in local cultural festivals, through participation in trade promotion events inside and outside the province.<\/p>\n

In order to achieve the goal of building, managing, developing and protecting the \"An Giang Rice\" certification mark, besides the determination of the authorities and functional sectors, it is necessary to participate in raising people's awareness, organizations producing and trading rice products in the province.\/.<\/p>\n

H\u1ea1nh Ch\u00e2u<\/strong><\/div>\n
Source: C\u1ed5ng th\u00f4ng tin \u0111i\u1ec7n t\u1eed An Giang<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

The rice industry in An Giang province in recent years has made many important contributions to the local socio-economic development.<\/p>","protected":false},"author":1,"featured_media":16843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[36],"tags":[],"_links":{"self":[{"href":"https:\/\/ricetvp.com\/en\/wp-json\/wp\/v2\/posts\/17278"}],"collection":[{"href":"https:\/\/ricetvp.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ricetvp.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ricetvp.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ricetvp.com\/en\/wp-json\/wp\/v2\/comments?post=17278"}],"version-history":[{"count":2,"href":"https:\/\/ricetvp.com\/en\/wp-json\/wp\/v2\/posts\/17278\/revisions"}],"predecessor-version":[{"id":17373,"href":"https:\/\/ricetvp.com\/en\/wp-json\/wp\/v2\/posts\/17278\/revisions\/17373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ricetvp.com\/en\/wp-json\/wp\/v2\/media\/16843"}],"wp:attachment":[{"href":"https:\/\/ricetvp.com\/en\/wp-json\/wp\/v2\/media?parent=17278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ricetvp.com\/en\/wp-json\/wp\/v2\/categories?post=17278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ricetvp.com\/en\/wp-json\/wp\/v2\/tags?post=17278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}